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Why is baking at home using a bread machine attractive?

• Hot, fresh, bread when you want it
  The pleasant aroma throughout the house of a freshly cooked loaf of bread.
• In the morning, it can be more effective than any alarm clock.
• Perceptions of chemicals in foods
  Mass produced super market sliced and wrapped breads have many additives to ensure that they remain soft and mould free for up to four or more days. People are increasingly conscious of perceived “added chemicals“, and are seeking out foods that are perceived to be free of these unwanted additives. Producing bread at home allows these people better control over what they consume. In addition, these breads are attractive, with individual flavour, crust and texture.
• Saving dollars
  Standard super market bread costs about $2.00 for 680g. A 680g home made loaf will cost about 1/3 of that. Choice Magazine suggested that a bread machine would pay for itself within 12 months when used by the average family.
• Ease, convenience
  Home baking used to be messy and tedious, with uncertain results. Bread machines provide reliable results with almost no effort.
• Personal satisfaction - Pride and Pleasure
  Modern living often leaves little time for the preparation of food at home. Home baking allows the consumer to prepare a fresh, tasty and satisfying staple food to their own requirement.
• Access to wholesome, fresh food in isolated areas
  The bread machine has become very popular in outback Australia and isolated country areas.
• Custom made breads
  Bread machines allow the user to easily experiment with different flours and various ingredients, or Premixes and flavourings, to make the individual and tasty bread that they desire.
• Ideal present
  A very popular gift for Birthdays, Christmas and Mother's Day.